Blockchain Technical Director News Today

Taking a hard stance on NFTs.

/PRNewswire/ -- The HBAR Foundation and global video game publisher Ubisoft today announced a partnership focused on the rapidly expanding ecosystem at the...

/PRNewswire/ -- The HBAR Foundation and global video game publisher Ubisoft today announced a partnership focused on the rapidly expanding ecosystem at the...

Ubisoft’s official foray into the world of Non-Fungible Tokens has not had the best start; the announcement was trashed by fans, and the company’s

'Gamers don't get what a digital secondary market can bring to them,' says Nicolas Pouard.

Ubisoft’s official foray into the world of Non-Fungible Tokens has not had the best start; the announcement was trashed by fans, and the company’s

In a quite astonishing interview two Ubisoft directors have repeatedly stated that gamers are not intelligent enough to understand NFTs.

'Gamers don't get what a digital secondary market can bring to them,' says Nicolas Pouard.

After significant backlash from their announcement of Ubisoft Quartz, Ubisoft has confirmed it is still continuing to pursue NFTs in their games.

As the controversial NFT technology gets more widely adopted, we have seen attempts by mainstream companies to take advantage of this new fad. Ubisoft is one such company, having added NFTs to its game ‘Ghost Recon Breakpoint’ – to great disdain from players. Despite the backlash, Ubisoft is continuing to defend NFTs, calling it “a …