Cameo Enters Merch Business With Its First-Ever Acquisition Of 'Represent'
Celebrity shoutout platform Cameo has announced its first-ever acquisition -- the Los Angeles marketing and merch platform Represent, which builds DTC merch brands for the likes of Jennifer Lopez, Ed Sheeran, Arnold Schwarzenegger (pictured above), and Kendall Jenner. Four-year-old Cameo says the purchase will expand its existing talent pool and enable new ways for fans to connect with their favorite celebrities (through merch purchases), while providing new revenue streams for talent. It will ...
Source: tubefilter.com