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Hotel Marketing KPIs Must Change to Achieve Commercial Strategy

If you are measuring your marketing success today the same way you did last year, you are not providing the value that your external stakeholders and ownership expect and that your internal business partners, like sales and revenue strategy, deserve. It is not enough anymore to measure how many guest rooms are booked per dollar spent on your paid marketing. Instead, focus your attention on two specific areas:
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Is your Hotel's Digital Marketing & Sales Mix your Own Worst Enemy?

It’s safe to say that the past two years have significantly impacted how hotels must communicate with guests in all stages of the journey. As prices increase across travel, tourism, and hospitality outlets, travelers have grown more discerning than ever to ensure they get the best value for their money.
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