afaqs! Pause - Preety Singh, Co-Founder and Managing Director, Boomlet Group
Cultivate focus and persistence - Preety Singh, Boomlet Group
Source: afaqs.com
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Should social media influencers come under regulatory purview to ensure fair advertising standards?
Experts say since the industry is based on trust it is up to influencers to adhere to the existing guidelines
Manisha Kapoor Pranav Agarwal Sonam Chandwani Preety Singh Advertising Standards Council Of India Boomlet Group
Source: businesstoday.in
Boomlet Group launches BNext | Digital
The talent wing aims to bridge the creative gap between brands and influencer marketing by leveraging its diverse pool of content creators
Source: campaignindia.in
Are blue ticks on social media losing their clout in the face of paid verifications?
Are blue ticks on social media losing clout in the face of paid verifications?
Source: campaignindia.in
'Many B2C brands have shifted their focus to influencer marketing'
Influencer marketing trends for B2C brands: The authenticity of influencer marketing is in that it is driven by the users themselves, not dictated by brands: Ramya Ramachandran, founder, Whoppl.
Source: business-standard.com
Dharmesh Joshi moves to Boomlet Group
Dharmesh Joshi moves to Boomlet Group
Ganapathy Balagopalan Dharmesh Joshi Preety Singh Pm Article Campaign India Team Share Boomlet Group Monster Energy Drinks
Source: campaignindia.in
Impact of Influencer Marketing: 70% Indians believe it has an impact on them: Report
21% of those surveyed for the report said that they are "extremely likely" to purchase a product or service promoted by influencers
Source: business-standard.com
Instagram & YouTube dominate as preferred platforms for brands: Dentsu report
Instagram & YouTube dominate as preferred platforms for brands: Dentsu report
Harsha Razdan Voice Technology Digital Behaviour Initiative Boomlet Group Influencer Marketing Crisis Communication Agency Dentsu India
Source: adgully.com
Mother's Day: The rise of the Indian mom influencer, to the second largest in the category in the world
In the last five years, there has been about a 50 percent spike in the number of mom-influencers in India. And the most popular mom-influencers have become a vital component of the marketing mix for brands, say marketers.
Source: moneycontrol.com