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August 8, 2023
While recent slumps in subscription-driven OTT have convinced many observers that great content and plenty of it simply arent enough, what can content providers do to reverse that trend by following the numbers and understanding their audiences better? Hub Entertainment Researchs Jon Giegengack has the numbers and some strong recommendations in this clip from his presentation at Streaming Media Connect 2023.
August 7, 2023
While recent slumps in subscription-driven OTT have convinced many observers that great content and plenty of it simply arent enough, what can content providers do to reverse that trend by following the numbers and understanding their audiences better? Hub Entertainment Researchs Jon Giegengack has the numbers and some strong recommendations in this clip from his presentation at Streaming Media Connect 2023.