Jon Giegengack News Today

The recent Subscription Wars report commissioned by U.K.-based digital payments tech company Bango points to consumer dissatisfaction with the fractured state of subscription services in general and the increasing appeal of indirect subscription options and super-bundles of aggregated services sold through telcos like Optus in Australia. Perhaps its another sign of less-than-inspiring times that the best thing consumers say streaming services can do for them is to stop standing out from the crow...

The recent Subscription Wars report commissioned by U.K.-based digital payments tech company Bango points to consumer dissatisfaction with the fractured state of subscription services in general and the increasing appeal of indirect subscription options and super-bundles of aggregated services sold through telcos like Optus in Australia. Perhaps its another sign of less-than-inspiring times that the best thing consumers say streaming services can do for them is to stop standing out from the crow...

Churn is an unavoidable fact of life for streaming services, and much of the strategic thinking that goes into trying to make SVOD profitable focuses on how to minimise its impact, whether by offering more content, incorporating ad tiers, or entering into various bundling scenarios. So whats working in 2024 and what isnt? Five leading M & E analysts-ESHAPs Evan Shapiro, Ericksons Paul Erickson, Dataxis Ophelie Boucaud, TVREVs Alan Wolk, and Hubs Jon Giegengack-discuss current strategies to ward ...

Churn is an unavoidable fact of life for streaming services, and much of the strategic thinking that goes into trying to make SVOD profitable focuses on how to minimize its impact, whether by offering more content, incorporating ad tiers, or entering into various bundling scenarios. So whats working in 2024 and what isnt? Five leading M & E analysts-ESHAPs Evan Shapiro, Ericksons Paul Erickson, Dataxis Ophelie Boucaud, TVREVs Alan Wolk, and Hubs Jon Giegengack-discuss current strategies to ward ...

A new report from Hub Entertainment Research covering the U.S. has great news for all TV services that are affected by constrained production due to the Hollywo...

As the era of ‘peak TV’ tapers and new shows have been delayed by Hollywood strikes, the impact on audience choice is becoming clearer, according to Hub Ent

Consumers will remain loyal to streamers, even if fewer new shows come out, researcher concludes

With all the talk of FAST 2.0 and the explosion of FAST channels to the point of approaching market saturation, is FASTs self-reinvention a foregone conclusion, or even advisable at this juncture? What are the new and emerging FAST growth strategies that are driving growth today, as opposed to a year or two ago? And how have the strikes in Hollywood that consumed at least 2 quarters of the year impacted channel and content development?

When it comes to leveraging and building an audience for premium OTT content, how do strategies differ for premium ad-supported content and subscription-based content? Roku VP Jenn Vaux and ESHAPs Evan Shapiro discuss how and why these strategic approaches differ in this clip from Streaming Media Connect 2023.

What does the data tell us about OTT consumer preferences and trends, and how can platform providers interpret it to improve reach and reduce churn? ESHAPs Evan Shapiro, Hub Entertainment Researchs Jon Giegengack, and Erickson Strategys Paul Erickson discuss in this clip from their panel at Streaming Media Connect 2023.