How important is maintaining brand identity and differentiation in streaming UX and app design, and how critical, or even possible or advisable, is it to sustain a consistent look and feel across different platforms? And how crucial is branding in the overall fan experience, or building a fan base for the content associated with your brand? YouTube TV s Esther Ahn, MagellanTV s James Lauzun, and Crunchyroll s Tom Hurlbutt weigh in, in this discussion with Reality Software s Nadine Krefetz at Streaming Media Connect 2024.
How important is it for streaming users and viewers to be able to customize, personalize, and curate their experiences with streaming apps? And what are product designers doing to facilitate those types of experiences? YouTube TV s Esther Ahn, Crunchyroll s Tom Hurlbutt, and Magellan TV s James Lauzun offer their takes in this clip from Streaming Media Connect 2024.
With all the talk of FAST 2.0 and the explosion of FAST channels to the point of approaching market saturation, is FAST s self-reinvention a foregone conclusion, or even advisable at this juncture? What are the new and emerging FAST growth strategies that are driving growth today, as opposed to a year or two ago? And how have the strikes in Hollywood that consumed at least 2 quarters of the year impacted channel and content development?
Where does CNN Max sit in the Warner Bros. pantheon alongside (HBO) Max and other platforms and associated brands? Warner Bros. Discovery Product Manager Dan Trotta lays out the initial strategic vision in this exchange with ESHAP s Evan Shapiro in this Streaming Media Connect 2023 clip.
When it comes to leveraging and building an audience for premium OTT content, how do strategies differ for premium ad-supported content and subscription-based content? Roku VP Jenn Vaux and ESHAP s Evan Shapiro discuss how and why these strategic approaches differ in this clip from Streaming Media Connect 2023.