Brand Identity and Multiplatform Streaming Apps
How important is maintaining brand identity and differentiation in streaming UX and app design, and how critical, or even possible or advisable, is it to sustain a consistent look and feel across different platforms? And how crucial is branding in the overall fan experience, or building a fan base for the content associated with your brand? YouTube TVs Esther Ahn, MagellanTVs James Lauzun, and Crunchyrolls Tom Hurlbutt weigh in, in this discussion with Reality Softwares Nadine Krefetz at Streami...
Crunchyroll Tom Hurlbutt Nadine Krefetz Tom Hurlbutt Esther Ahn James Lauzun Conde Nast Jennifer Jones
Source: streamingmedia.com