Tom Hurlbutt News Today

How important is maintaining brand identity and differentiation in streaming UX and app design, and how critical, or even possible or advisable, is it to sustain a consistent look and feel across different platforms? And how crucial is branding in the overall fan experience, or building a fan base for the content associated with your brand? YouTube TVs Esther Ahn, MagellanTVs James Lauzun, and Crunchyrolls Tom Hurlbutt weigh in, in this discussion with Reality Softwares Nadine Krefetz at Streami...

How important is it for streaming users and viewers to be able to customize, personalize, and curate their experiences with streaming apps? And what are product designers doing to facilitate those types of experiences? YouTube TVs Esther Ahn, Crunchyrolls Tom Hurlbutt, and Magellan TVs James Lauzun offer their takes in this clip from Streaming Media Connect 2024.