Where does CNN Max sit in the Warner Bros. pantheon alongside (HBO) Max and other platforms and associated brands? Warner Bros. Discovery Product Manager Dan Trotta lays out the initial strategic vision in this exchange with ESHAP s Evan Shapiro in this Streaming Media Connect 2023 clip.
What does the data tell us about OTT consumer preferences and trends, and how can platform providers interpret it to improve reach and reduce churn? ESHAP s Evan Shapiro, Hub Entertainment Research s Jon Giegengack, and Erickson Strategy s Paul Erickson discuss in this clip from their panel at Streaming Media Connect 2023.
Navigating today s streaming apps and subscriptions can seem unnecessarily complicated, particularly as paid subscription and free service apps from major content companies often sit side by side, even appearing to compete with each other. Is this a necessary condition, what factors are driving it, and how is it likely to change? Warner Bros. Discovery s Daniel Trotta, Conde Nast s Jennifer Jones, and ESHAP s Evan Shapiro discuss in this clip from their panel at Streaming Media Connect 2023.
Recently I caught up with Scripps Networks Senior Director of Product Yazmin Wickham to get a better sense of the role a Director of Product plays in developing and managing UX at a diversified media company in the OTT and CTV universe. I learned how Scripps approaches the viewer experience, both in AVOD and SVOD models, and attempts to deliver as consistent an experience as possible across a wide array of platform, and the challenges and advantages of maintaining a unified (or nearly unified) text stack across the board.
Recently I caught up with Scripps Networks Senior Director of Product Yazmin Wickham to get a better sense of the role a Director of Product plays in developing and managing UX at a diversified media company in the OTT and CTV universe. I learned how Scripps approaches the viewer experience, both in AVOD and SVOD models, and attempts to deliver as consistent an experience as possible across a wide array of platform, and the challenges and advantages of maintaining a unified (or nearly unified) text stack across the board.