Recently I caught up with Scripps Networks Senior Director of Product Yazmin Wickham to get a better sense of the role a Director of Product plays in developing and managing UX at a diversified media company in the OTT and CTV universe. I learned how Scripps approaches the viewer experience, both in AVOD and SVOD models, and attempts to deliver as consistent an experience as possible across a wide array of platform, and the challenges and advantages of maintaining a unified (or nearly unified) text stack across the board.
Recently I caught up with Scripps Networks Senior Director of Product Yazmin Wickham to get a better sense of the role a Director of Product plays in developing and managing UX at a diversified media company in the OTT and CTV universe. I learned how Scripps approaches the viewer experience, both in AVOD and SVOD models, and attempts to deliver as consistent an experience as possible across a wide array of platform, and the challenges and advantages of maintaining a unified (or nearly unified) text stack across the board.
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Read the complete transcript of this video:
Nadine Krefetz: How do you track or target when you need to get people s approval for PPI?
Yazmin Wickham: To your first question, how does life look like without cookies? It s very bleak, but therein lies the rub, right? You have to ask for the PPI in order to be able to really track somebody and serve them appropriate ads across devices. So if you can t do that, you re just kind of shooting an arrow in the dark. Generally, the consensus idea seems to be that, if you can get somebody to give you permission to drop that advertising tracking cookie, or to provide you an email address that you can then anonymize, then you can use that with your ad tracking and carry it across everywhere they re consuming content. Without that, I m not quite sure. I d love to hear what the other