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Promote their films. but this "barbie" film has done a unique marketing blitz thats lasted several months. over 100-plus major brands, error bnb, the gap, forever 21, bloomingdales, target. its become one of these cultural moments and touch stones. you cant go shopping without hearing about "barbie." its bringing the brand outside of the aisle and its that brand integration with mattel that i think well see more studios doing in the future, integrating big brands into their films. >> dont studio...