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Individuals from -- tony shellman who ended up going on to launch several brands. april walker, and i can go on and on and on. >> we wanted to get into the denim business, and we did our research and found out that guess and jer bow was manufacturing in california. a friend of mine found a manufacturer manufacturing guess. he flew me out here. we didnt really know it that well. bunch of people were walking away. one guy says, you want me to -- you pay me more money? he spoke english. just kind o...

African-american label making jeans as far back as levis in american society. unfortunately, theyve not had the staying power. >> thank you all. >> depending on the flavor of the day, the mood of the month, you know, whatever were into, we wear it. were proud to wear it. but we put it in a different class of distinction than other designs. and i think that has a lot to do with a lot of deeper discussions about self-esteem, distinctions in class, in race. brands are identifiers as to who wre from...

Out the box, off the block. just stuff from across the pond. hes wearing different type of bra brands. ♪ >> see everybody is wearing rocawear, sean john and phat farm that became standard to me. that was like normal to the point where it was minimal. i didnt want to do that. it got to things like prada and gucci and versace, john richmond, dulce and ga boa na, those brands. >> back when i was running -- the artists were talking about cross colours and karl kani. i think its what was being prea...

Thinking in our imaginations, they put it into reality. >> what im wearing here, this style stuff dapper dan was putting together on your shoe. dapper dan was putting together on your baseball cap. you know, the lv was on your baseball cap, on your pouch that hung from your neck. you know, dapper dan would use that where louis vuitton wouldnt. people who could afford it were going to dap instead of louis, you mow what im say something you may walk into louis vuitton and he looked down at you. es...

High-end brands. ♪ >> i think when everything comes back around, were at a period where were trying to buy gucci and that happened in the 80s for me, you know. i remember that period. and thats where were at right now. >> most urban people really dont want things made by other >> most you are ban people really dont want thing made by other you are an people. they want things that they normally cant attain. they want to buy into a dream like everyone else do. >> as acalture, we aspire to buy th...

I had to wait in line to use the computer. took a lot of juggling to keep it all together. whats possible when you have high-speed internet at home? the library never closes. it makes it so much better to do homework when youre at home. internet essentials from comcast. helping to bridge the digital divide. class. the class conversation is bigger than the race conversation. the show of class is like im high class, and thats what those brands are, louis, gucci, all that.

He really should have been hired as a designer for one of those elite clothes brands back then because he had the foresight to do back then what they just started doing maybe ten years, five years after him. >> the most important thing with sneakers, you know, because if you had some white sneakers you were just -- it was just a difficult time. >> there was one question. you never wanted to hear when somebody you didnt know rolled up on you. and that was, whats your size? ive been on my feet all...

You had an oversaturation of brands. you had brands moving too fast into doing the department store business. >> when all the urban brands start to hit, the same stores that used to buy 90% of our collection started ordering 40% or 30% of our collection because now the floor space competition for newer brands. >> if youre a designer and you really want to stay true to who you are, but yet you have a partner who has another agenda, youre eventually going to clash. >> we had a partner. our partner...