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A new wave of TikTok trends has dentists cringing and warning young people of “Do It Yourself” dangers when it comes to teeth.

A new wave of TikTok trends has dentists cringing and warning young people of "Do It Yourself” dangers when it comes to teeth.

Beyond its ubiquitous dancing videos, TikTok offers brands an opportunity to connect with a young base of digital-first consumers.

Holy crap Littel’s father, Charles, started Kickass Beef Jerky in 2001 using old family recipes. A few years later, Jeremy moved to Rochester for college, and Charles and the company followed. Jeremy joined the business in 2010. “We went from a $500,000 company to a $1.2 million,” Jeremy said of his first year. He eventually moved the company to a warehouse in Goodview, where hes been running it from since. While it continued to do well, he realized he was missing out on marketing opport...

Australian doctor reflects on move to Rochester amid pandemic Dr. Sarah Arachchi moved with her family in mid-December for a one-in-a-lifetime fellowship opportunity at Mayo Clinic for her husband, Dr. Abhinav Vasudevan. 12:00 pm, Jan. 26, 2021 × Sarah Arachchi, her husband, Abhinav Vasudevan, and their kids, Milin (5) and Rishaan (2) are photographed Saturday, Jan. 23, 2021, in Rochester. (Traci Westcott / twestcott@postbulletin.com) Making the decision to uproot your l...

"It really wasnt an expectation of mine at all," Collins said. "Again, I enjoy the video. I like the creation part. I try to make sure that were doing this for the right reasons." The Braces Guys popularity perhaps isnt so surprising. Take a tour. The 30-second videos are slickly produced and edited (Collins does the editing after work). There is an element of zaniness and fun about them. When Collins isnt sporting his blond pompadour, he might be wearing a blue or gold wig, posing as the foul...

Rochester orthodontist has 3.2 million followers. 6:30 am, Jan. 25, 2021 × Dr. Grant Collins, of Collins Orthodontics, works on producing a TikTok video in his office Friday, Jan. 22, 2021, in Rochester. Dr. Collins, @thebracesguy on TikTok, started using the video-sharing social media network regularly at the start of the pandemic, and has millions of followers. "Sometimes theyre educational, sometimes theyre funny," he said of his TikTok videos. (Joe Ahlquist / jahlquist@postbulle...