Bracker S News Today

But economically youre in mexico? >> over 90% of our customers are mexican nationals. >> with his store located just steps away from the border crossing, brackers has thrived by offering american products to mexican nationals. >> you have found a clientele in mexico that have money to spend and want to cross the border and buy stuff they cant get there. >> were a destination store. >> over the past several years, federal regulation and enforcement have all drastically reduced much of that traffi...

Your business is decreasing. >> everybody used to come in from mexico, load up their cars and trucks, take it across the border. and now thats no more. its gone. its stopped. >> why? what changed? >> the free trade agreement. theres no need to come across. >> villa is the second generation of villas market. >> i started with my dad in 1968. >> like brackers. his market also faced a huge drop in customers. but unlike bruce, he adapted by flipping the business model. >> weve got a different custom...

When your potential customer base drops by more than half, its really scary and hard for these small businesses. >> and what is that drop more than half due to? >> if youre a small business, suddenly you dont have customers. it was interesting at brackers, its a department store but also at the checkout they had brochures for the century pass, get their customers coming from mexico to sign up for this, a fast pass to get across the border. and that was one example of someone whos having a hard t...

Physically youre in the u.s. and 90% are mexico. brackers has tlooivd by finding american products you kind find on the other side. >> you have found a clientele of people in mexico who have money to spend, want to cross the border and buy stuff they cant get there. >> when they say were a destination store, were a destination store. >> but over the past several years. federal regulation has reduced much of that traffic. >> we had 77% crossing over the border. last year the number was under 3 mi...