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Harley borrows Detroit s used-car playbook to pursue younger riders

Harley-Davidson Inc has decided the best way to get younger customers to buy a new motorcycle is to sell them a used one first.

United statesUnited kingdomBrad connMatthew lewisMelissa waltersJoe whiteRajesh kumar singhCaroline staufferJochen zeitzMichael uhlarikJames hardimanHarley davidson incRumbleon incHd certifiedChief executive jochen zeitzWedbush securities

FOCUS-Harley borrows Detroit s used-car playbook to pursue younger riders

By Rajesh Kumar SinghCHICAGO, March 8 (Reuters) - Harley-Davidson Inc has decided the best way to get younger customers to buy a new motorcycle is to sell them a used one first.The Milwaukee-based company plans to roll out a certified pre-owned bike program, known as H-D Certified, adapting a strategy carmakers have been following for years to position well-tended used vehicles as a substitute for low-margin, "entry-level" new models.

United statesUnited kingdomBrad connMatthew lewisMelissa waltersJoe whiteCaroline staufferRajesh kumar singhJochen zeitzMichael uhlarikJames hardimanHarley davidson incRumbleon incRajesh kumarDavidson incHd certified

Harley-Davidson launches CPO program to entice younger buyers

Harley-Davidson launches CPO program to entice younger buyers
autoblog.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from autoblog.com Daily Mail and Mail on Sunday newspapers.

United statesUnited kingdomJochen zeitzBrad connMichael uhlarikMelissa waltersJames hardimanRumbleon incHd certifiedChief executive jochen zeitzWedbush securitiesMotorcycle globalஒன்றுபட்டது மாநிலங்களில்ஒன்றுபட்டது கிஂக்டம்பிராட் இணைப்புமெலிசா வால்டர்ஸ்

Harley borrows Detroit s used-car playbook to pursue younger riders

Harley borrows Detroit s used-car playbook to pursue younger riders
yahoo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from yahoo.com Daily Mail and Mail on Sunday newspapers.

United statesUnited kingdomBrad connMatthew lewisMelissa waltersJoe whiteRajesh kumar singhCaroline staufferJochen zeitzMichael uhlarikJames hardimanHarley davidson incRumbleon incRajesh kumarDavidson incHd certified

Harley borrows Detroit s used-car playbook to pursue younger riders

Harley borrows Detroit s used-car playbook to pursue younger riders
reuters.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from reuters.com Daily Mail and Mail on Sunday newspapers.

United statesUnited kingdomBrad connMatthew lewisMelissa waltersJoe whiteCaroline staufferRajesh kumar singhJochen zeitzMichael uhlarikJames hardimanThomson reuters trust principlesHarley davidson incRumbleon incRajesh kumarDavidson inc