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Harley-Davidson Inc (HOG) Q1 2021 Earnings Call Transcript Motley Fool Transcribers © The Motley Fool Logo of jester cap with thought bubble. Harley-Davidson Inc (NYSE: HOG) Operator Ladies and gentlemen, thank you for standing by, and welcome to the 2021 First Quarter Investor Analyst Conference Call. [Operator Instructions]. And now, I would like to welcome Mr. Shannon Burns, Manager of Investor Relations. Sir, the floor is yours.SPONSORED: 10 stocks we like better than ...

3/8/2021 By Rajesh Kumar Singh CHICAGO, March 8 (Reuters) - Harley-Davidson Inc has decided the best way to get younger customers to buy a new motorcycle is to sell them a used one first. The Milwaukee-based company plans to roll out a certified pre-owned bike program, known as H-D Certified, adapting a strategy carmakers have been following for years to position well-tended used vehicles as a substitute for low-margin, "entry-level" new models. Harleys embrace of used bikes is part of a new fi...

It could provide dealers with a new revenue stream and encourage riders to eventually step up to a new bike.

Harley’s embrace of used bikes is part of a new five-year turnaround strategy under Chief Executive Jochen Zeitz, and is the latest effort to expand the brand’s appeal beyond middle-aged and affluent riders

Harley-Davidson Inc has decided the best way to get younger customers to buy a new motorcycle is to sell them a used one first.

By Rajesh Kumar SinghCHICAGO, March 8 (Reuters) - Harley-Davidson Inc has decided the best way to get younger customers to buy a new motorcycle is to sell them a used one first.The Milwaukee-based company plans to roll out a certified pre-owned bike program, known as H-D Certified, adapting a strategy carmakers have been following for years to position well-tended used vehicles as a substitute for low-margin, "entry-level" new models.