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How Trader Joe's $2 wine became a best-seller

: This story originally ran on our blog in 2018. It has been updated to reflect recent changes. Walk into almost any Trader Joe’s store and you’ll spot a behemoth display of Charles Shaw wine — or, as it’s more affectionately known, “Two Buck Chuck.” Priced at a mere $1.99 to $3.79 per bottle, this magical ether is cheaper than most bottled water. It’s been knighted as the “darling of the discount wine world” by critics, and boasts a cult following among price-minded consumer...
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One woman's battle to make the car industry safer

This little T-shaped device has come stock in nearly every single one of the ~ 250m new cars sold in the US since 2002. You’ve likely never used the lever — or even noticed it — but it took a monumental effort to get it there. An emergency trunk release (Cars.com, via YouTube) Like many safety devices in your car, the emergency trunk release was the result of one woman’s dogged fight against a multibillion-dollar industry intent on cutting costs. Her journey required hundreds of hours o...
District Of Columbia United States San Francisco Bart Stupak Janette Fennell Brad Wolverton

What it's like to completely change careers

Zachary Crockett / The Hustle The reasons for these changes were varied. Some people craved creativity, while many sought the adrenaline rush of adventure and exploring their passions. Some were burned-out, others had simply lost their jobs or needed more money — only worsened by the train wreck of a year that was 2020. Zachary Crockett / The Hustle And most importantly, at the end of the day, most of these folks didn’t regret their decision to shake things up. Some 97% of our respondents ...
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Our best Sunday stories of 2020

Our best Sunday stories of 2020 By: The Hustle | @TheHustle January 3, 2021 A roundup of our readers’ favorite longform features this year — and a few that didn’t make the cut. This edition of The Hustle was brought to you by Magic Spoon… the closest cereal can get to being magic. Sunday, January 3, 2021 The Hustle is proud to deliver original longform journalism to your inbox every Sunday. This work would not be possible without the support of our sponsor, Magic Spoon. Please supp...
District Of Columbia United States Kaylee Jenzen Bobby Durben Warren Buffett Trung Phan

The economics of the $7B+ human hair industry

The economics of the $7B+ human hair industry By: The Hustle | @TheHustle December 20, 2020 Beauty trends have fueled growth in the global human hair industry. Now, concerns about ethics and quality are generating new business models. This edition of The Hustle was brought to you by Soul Mask… better for your face *and* the environment. Sunday, December 20, 2020 The Hustle is proud to deliver original longform journalism to your inbox every Sunday. This work would not be possible without...
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