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September 3, 2018
>> wieden and kennedy hit the cool jackpot. in five months, sales doubled and old spice went from dad joke to inside joke. >> the old spice campaign is a model of how advertising can transform a product. >> when you can get a brand to step outside of the norm of how a brand would behave in an ad, to the point where people are like, that was just good, that was awesome, i want to watch that again, thats really something. >> the old spice thing is a case study that we use all the time to show peop...
July 9, 2018
>> wieden and kennedy hit the cool jackpot. in five months, sales doubled and old spice went from dad joke to inside joke. >> the old spice campaign is a model of how advertising can transform a product. >> when you can get a brand to step outside of the norm of how a brand would behave in an ad, to the point where people are like, that was just good, that was awesome, i want to watch that again, thats really something. >> the old spice thing is a case study that we use all the time to show peop...
July 9, 2018
>> wieden and kennedy hit the cool jackpot. in five months, sales doubled and old spice went from dad joke to inside joke. >> the old spice campaign is a model of how advertising can transform a product. >> when you can get a brand to step outside of the norm of how a brand would behave in an ad, to the point where people are like, that was just good, that was awesome, i want to watch that again, thats really something. >> the old spice thing is a case study that we use all the time to show peop...