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India Inc looks to brand custodians to tell compelling stories

Brand custodians are responsible for brand building, marketing, developing a long-term strategy for the brand and the employer. Unlike marketing, their focus is on long term goals for the brand.

Market Xcel is back with the 2nd edition of the Brand Ranking Report- Find Out the triumphant brands

New Delhi [India], February 21 (ANI/PNN): Take advantage of all that the Brand Xcel 2023 Conclave has to offer. Market Xcel, a leading market research firm is all set to roll out the much-awaited report and brand findings, Brand Xcel in a Coffee Table Book format on 17th March 2023 at Oberoi, Gurgaon. From unfolding the top brands across segments to offering a refreshed view of consumer behaviours from urban and rural spaces; the Brand Xcel report is what you are looking for. The Brand Xcel report 2022 identified and featured top brands in India such as across Personal care - Colgate/Lux; Food - Amul, Britannia & Parle; Beverages - Pepsico; Durables & Appliances: LG & Samsung; Mobile phones: Oppo & Vivo; e-commerce - Amazon; automobiles - Maruti & Honda; BFSI - LIC; FMCG: Dabur and Godrej; Homecare: Harpic & Surf Excel based on consumer's perspectives about the products and services and their changing preferences. Continuing the walk with their annual flagsh

How Credible Is Your Consumer Knowledge?

Companies in Pakistan need to move away from conventional market research tools and adopt advanced techniques.

Getting the most out of the #MOSTAwards

The MOST Awards perfectly illustrates the importance of relationships, collaborative partnerships and effective communication. It highlights the media owners who are invested in media agencies and who are at the forefront of fostering and building great relationships.

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