Brand Integrity News Today

It's often the external components we think of such as the things that appear on the company's website, marketing materials, or product packaging.

A new initiative will produce a pirate site ad blacklist utilizing data from anti-malware vendors. Pirate sites with risky ads are target #1.

You’ve most likely come across the Lull ad on Pinterest, and you’re not alone because you’ve been drawn to the enigmatic woman in the ad, which left you perplexed as to why she exists. Who she is, and why has she become a subject of widespread curiosity? The answers may not be as elusive as […]

Are you tired of being bombarded with relentless advertisements that seem to know exactly what you need, even before you do? We’ve all experienced the feeling of being manipulated by aggressive marketing tactics, but when does it go too far?In just a few short paragraphs, we’ll delve into the world of aggressive marketing and consumer […]

Brand leaders are increasingly likely to be fired for the handling of ethical issues rather than business performance. This Omnicom-owned agency wants to help them avoid that.

During the forecast period. Consumers are increasingly concerned about the safety and authenticity of the products they purchase. ...

/PRNewswire/ -- The Trustworthy Accountability Group (TAG), an advertising industry organization that fights criminal activity in the digital advertising...

Tech - In the highly competitive online business world, modern entrepreneurs prioritize organizational growth. This is imperative as it determines the long-term

US-based Digimarc Corporation is a leading provider of enterprise software and services, which includes digital identifiers such as serialized QR codes designed to address counterfeiting, product authenticity and supply chain traceability. Digimarc products are created for multiple industries such as apparel, consumer packaged goods, health and beauty and automotive. L&L

/PRNewswire/ -- Digimarc Corporation (Nasdaq: DMRC), creator of Digimarc watermarks that are driving the next generation of digital identification and...