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Claiming to be a 'sustainable' brand is just not enough to make consumers go head-over-heels, says Talkwalker's Vartika Malviya Hali

In the aftermath of the pandemic, consumers’ values have changed and they are more planet conscious. Hence, brands should address the consumers’ new values rather than just greenwashing their label, according to Hali, Senior Director Strategic Solutions, Talkwalker
Bombay Shaving Company Strategic Solutions Bestmediainfo Bureau Negi Delhi Vartika Malviya Hali Senior Director Strategic Solutions

58% of people in US believe people like Elon Musk to have more impact on society than scientists, politicians, financial institutions: Interbrand report

Interbrand has launched its 2022 Breakthrough Brands Report with Web3, Climate Tech and boutique health brands set to go mainstream. More than 50% of 2022’s Breakthrough Brands have founders or C-suite members who are women or people of colour
Infegy Atlas Elon Musk Daniel Binns Ashish Mishra Bestmediainfo Bureau Bestmediainfo Bureau Delhi

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