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Brands rush to quench thirst for functional wellness drinks

The global market has exploded for drinks that promise to do more than just taste good. So much so that grocery store beverage aisles are starting to look more like pharmacies. There are sodas made with mushrooms that supposedly improve mental clarity and juices packed with bacteria that claim to enhance digestive health. Water infused with collagen carries the promise of better skin, and energy drinks offer to help burn body fat. Welcome to the frenzy of functional beverages. What started in th...
Martha Field Brandy Burt Joe Zagorski Spirit Co Harvard Medical School Drug Administration

Brands rush to quench thirst for functional wellness drinks

The global market has exploded for drinks that promise to do more than just taste good. So much so that grocery store beverage aisles are starting to look more like pharmacies. There are sodas made with mushrooms that supposedly improve mental clarity and juices packed with bacteria that claim to enhance digestive health. Water infused with collagen carries the promise of better skin, and energy drinks offer to help burn body fat. Welcome to the frenzy of functional beverages. What started in th...
Joe Zagorski Martha Field Brandy Burt Cornell University Harvard Medical School Red Bull

Brands rush to quench thirst for functional wellness drinks

The global market has exploded for drinks that promise to do more than just taste good. So much so that grocery store beverage aisles are starting to look more like pharmacies. There are sodas made with mushrooms that supposedly improve mental clarity and juices packed with bacteria that claim to enhance digestive health. Water infused with collagen carries the promise of better skin, and energy drinks offer to help burn body fat. Welcome to the frenzy of functional beverages. What started in th...
Joe Zagorski Martha Field Brandy Burt Panera Bread Cornell University Spirit Co

Brands rush to quench thirst for functional wellness drinks

The global market has exploded for drinks that promise to do more than just taste good. So much so that grocery store beverage aisles are starting to look more like pharmacies. There are sodas made with mushrooms that supposedly improve mental clarity and juices packed with bacteria that claim to enhance digestive health. Water infused with collagen carries the promise of better skin, and energy drinks offer to help burn body fat. Welcome to the frenzy of functional beverages. What started in th...
Martha Field Brandy Burt Joe Zagorski Panera Bread Cornell University Harvard Medical School

Brands rush to quench thirst for functional wellness drinks

The global market has exploded for drinks that promise to do more than just taste good. So much so that grocery store beverage aisles are starting to look more like pharmacies. There are sodas made with mushrooms that supposedly improve mental clarity and juices packed with bacteria that claim to enhance digestive health. Water infused with collagen carries the promise of better skin, and energy drinks offer to help burn body fat. Welcome to the frenzy of functional beverages. What started in th...
Joe Zagorski Brandy Burt Martha Field Panera Bread Drug Administration Spirit Co

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Brands rush to quench thirst for functional wellness drinks

The global market has exploded for drinks that promise to do more than just taste good. So much so that grocery store beverage aisles are starting to look more like pharmacies. There are sodas made with mushrooms that supposedly improve mental clarity and juices packed with bacteria that claim to enhance digestive health. Water infused with collagen carries the promise of better skin, and energy drinks offer to help burn body fat. Welcome to the frenzy of functional beverages. What started in th...
Joe Zagorski Martha Field Brandy Burt Red Bull Harvard Medical School Cornell University

Brands rush to quench thirst for functional wellness drinks

The global market has exploded for drinks that promise to do more than just taste good. So much so that grocery store beverage aisles are starting to look more like pharmacies. There are sodas made with mushrooms that supposedly improve mental clarity and juices packed with bacteria that claim to enhance digestive health. Water infused with collagen carries the promise of better skin, and energy drinks offer to help burn body fat. Welcome to the frenzy of functional beverages. What started in th...
Joe Zagorski Martha Field Brandy Burt Cornell University Panera Bread Harvard Medical School

Brands rush to quench thirst for functional wellness drinks

The global market has exploded for drinks that promise to do more than just taste good. So much so that grocery store beverage aisles are starting to look more like pharmacies. There are sodas made with mushrooms that supposedly improve mental clarity and juices packed with bacteria that claim to enhance digestive health. Water infused with collagen carries the promise of better skin, and energy drinks offer to help burn body fat. Welcome to the frenzy of functional beverages. What started in th...
Joe Zagorski Brandy Burt Martha Field Drug Administration Spirit Co Panera Bread

Brands rush to quench thirst for functional wellness drinks

The global market has exploded for drinks that promise to do more than just taste good. So much so that grocery store beverage aisles are starting to look more like pharmacies. There are sodas made with mushrooms that supposedly improve mental clarity and juices packed with bacteria that claim to enhance digestive health. Water infused with collagen carries the promise of better skin, and energy drinks offer to help burn body fat. Welcome to the frenzy of functional beverages. What started in th...
Martha Field Joe Zagorski Brandy Burt Drug Administration Panera Bread Harvard Medical School

Brands rush to quench thirst for functional wellness drinks

The global market has exploded for drinks that promise to do more than just taste good. So much so that grocery store beverage aisles are starting to look more like pharmacies. There are sodas made with mushrooms that supposedly improve mental clarity and juices packed with bacteria that claim to enhance digestive health. Water infused with collagen carries the promise of better skin, and energy drinks offer to help burn body fat. Welcome to the frenzy of functional beverages. What started in th...
Brandy Burt Martha Field Joe Zagorski Panera Bread Cornell University Spirit Co

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