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 Richard Taylor, 65, a lifelong resident of Rowan, Iowa, died unexpectedly, January 11, 2024, at his home in Rowan, Iowa.  Public Graveside services w

Supermarket beverage aisles are starting to look a lot more like a pharmacy.

The global market has exploded for drinks that promise to do more than just taste good. So much so that grocery store beverage aisles are starting to look more like pharmacies. There are sodas made with mushrooms that supposedly improve mental clarity and juices packed with bacteria that claim to enhance digestive health. Water infused with collagen carries the promise of better skin, and energy drinks offer to help burn body fat. Welcome to the frenzy of functional beverages. What started in th...

The global market has exploded for drinks that promise to do more than just taste good. So much so that grocery store beverage aisles are starting to look more like pharmacies. There are sodas made with mushrooms that supposedly improve mental clarity and juices packed with bacteria that claim to enhance digestive health. Water infused with collagen carries the promise of better skin, and energy drinks offer to help burn body fat. Welcome to the frenzy of functional beverages. What started in th...

The global market has exploded for drinks that promise to do more than just taste good. So much so that grocery store beverage aisles are starting to look more like pharmacies. There are sodas made with mushrooms that supposedly improve mental clarity and juices packed with bacteria that claim to enhance digestive health. Water infused with collagen carries the promise of better skin, and energy drinks offer to help burn body fat. Welcome to the frenzy of functional beverages. What started in th...

The global market has exploded for drinks that promise to do more than just taste good. So much so that grocery store beverage aisles are starting to look more like pharmacies. There are sodas made with mushrooms that supposedly improve mental clarity and juices packed with bacteria that claim to enhance digestive health. Water infused with collagen carries the promise of better skin, and energy drinks offer to help burn body fat. Welcome to the frenzy of functional beverages. What started in th...

The global market has exploded for drinks that promise to do more than just taste good. So much so that grocery store beverage aisles are starting to look more like pharmacies. There are sodas made with mushrooms that supposedly improve mental clarity and juices packed with bacteria that claim to enhance digestive health. Water infused with collagen carries the promise of better skin, and energy drinks offer to help burn body fat. Welcome to the frenzy of functional beverages. What started in th...

The global market has exploded for drinks that promise to do more than just taste good. So much so that grocery store beverage aisles are starting to look more like pharmacies. There are sodas made with mushrooms that supposedly improve mental clarity and juices packed with bacteria that claim to enhance digestive health. Water infused with collagen carries the promise of better skin, and energy drinks offer to help burn body fat. Welcome to the frenzy of functional beverages. What started in th...

The global market has exploded for drinks that promise to do more than just taste good. So much so that grocery store beverage aisles are starting to look more like pharmacies. There are sodas made with mushrooms that supposedly improve mental clarity and juices packed with bacteria that claim to enhance digestive health. Water infused with collagen carries the promise of better skin, and energy drinks offer to help burn body fat. Welcome to the frenzy of functional beverages. What started in th...

The global market has exploded for drinks that promise to do more than just taste good. So much so that grocery store beverage aisles are starting to look more like pharmacies. There are sodas made with mushrooms that supposedly improve mental clarity and juices packed with bacteria that claim to enhance digestive health. Water infused with collagen carries the promise of better skin, and energy drinks offer to help burn body fat. Welcome to the frenzy of functional beverages. What started in th...