Breitling's collab with Deus Ex Machina calls time on gauche-luxe
Has the pandemic changed our tastes? Breitling CEO Georges Kern believes so. âWhat was cool pre-Covid is not cool post-Covid,â he says. âI think in-your-face luxury â with V12, yellow, loud cars â is over.â The new luxury, in his eyes, is much more informal, defined by meaningful experiences, authentic lifestyles and the great outdoors. While Breitling has never operated at the âflashy carâ end of the watch market, its latest piece is particularly keyed i...
Michaell Dunlop Breitling Deus Forrest Minchinton Georges Kern Breitling Top Time Deus Limited Edition Deus Ex Machina
Source: gq-magazine.co.uk