Google's guide to growing your mobile games business
The time of viral mobile successes such as Flappy Bird and Draw Something is over. Both released at a time when user acquisition was in its infancy, they were able to reach levels of success that are now almost only achievable through a carefully crafted UA strategy from a team of experts. Thats not to say viral mobile games developed by small teams cant happen anymore, but the market has evolved in such a way that, more often than not, the top of the charts is occupied by companies who have m...
Google Asia Pacific Paula Wang Flappy Bird Draw Something Brent Dance Average Revenue Per Daily Active User
Source: gamesindustry.biz