Brian Collincol News Today

Netflix to announce a potential boycott of the state due to the new law. joining me now, brian collincol you may not know about it, but almost everything that you buy or you have seen or you have interacted with, this guy had something to do with. so this is a branding question. you and i have had this discussion when dicks decided not to sell certain guns. it came up during north carolinas transgender bathrooms. it came up during indiana and gay marriage. tell me about the decision by companies...

Difference and people pay up for their products. >> and also they can influence the decisions. some of these companies when they moved to mak decisions that were in alignment with their values they nicke. it helped take jekjek -- take decker to of their brand. so it was authentic to them. and i think brands will be asked to come down on one of these sides. those who stick in the middle i think are in for trouble. >> brian, always good to see you. thanks for joining us. next political chaos in ...