Brian Shuster News Today

Utherverse (Utherverse.io) has announced the August 2024 launch of $UTHX, a metaverse token on the Solana blockchain.

Utherverse Digital CEO Brain Shuster announced Friday that pre-sales have opened for Utherverse.io, a new Web3 metaverse platform set to enter beta testing soon.

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Meta is still making a push into building the metaverse - committing to devote 20% of its costs to the effort at Reality Labs - despite its stock price dropping 60% and a top executive departing.

While the metaverse is years away from completion, some experts are warning the public that governments could use the digital world to control what people do and experience.

Apple CEO Tim Cook believes that most consumers cant even define what the metaverse is and was dismissive of the notion that theyd spend their entire lives inside a virtual world.

Brian Shuster, who has 17 years experience with the metaverse, warns about the dangers of the metaverse being created by the wrong people, such as Meta CEO Mark Zuckerberg.

Web3, decentralized technology and blockchain businesses remain as usual across the world, even though the market meltdown in May 2022 raised some concerns.

Cryptocurrencies started to gain popularity long before last week’s release of a ‘shill price list’ for influencer promotion. In his new column, Samuel Scott looks at the history of crypto marketing and interviews people including Brian Shuster, who invented pop-up banner ads in the 1990s before later creating the Utherverse metaverse platform and a planned Uther Coin.

Ahead of crypto regulation in the European Union, Germany is seriously interested in becoming a blockchain leader amid the EU’s landscape of innovative decentralized technologies.