Increase relevance to attract younger, BIPOC and lower- income viewers
Can public media attract a diverse, younger, and lower-income earning audience by increasing its relevance? One groundbreaking new series is proving it is the unicorn and measuring the results. Opportunity Knock$, presented by WXXI and distributed by APT, offers valuable insights for stations and producers, as it drives its own audience to public television. Three […]
Source: current.org