Bridget Lescelius News Today

Nationally recognized Southern Illinois University student, Monserrat Munzo, may be on her way back from the Big Apple soon, but you might catch a glimpse of her if you’re in Time Square.    A senior majoring in journalism with a specialization in advertising and a minor in Spanish, Munzo was recently recognized by American Advertising...

Audiences will notice a slightly different lineup among the advertisers who are seeking to capture attention of what experts believe could be the highest-viewed Super Bowl on Sunday, Feb. 11, said Bridget Lescelius, an associate lecturer in Southern Illinois University Carbondale’s School of Journalism and Advertising.

Experts expect the advertisement lineup for the 2024 Super Bowl to be slightly different this year.

The upcoming bridal show will highlight local businesses and focus on inclusivity.

As part of the AdLab program, students were given the opportunity to attend the American Advertising Federation’s annual conference in New York City – the advertising capital of the world. The conference, taking place Nov. 1-5, allowed students to learn from and connect with influential leaders in the industry. Apart from attending workshops and panel...

A diverse group of industry experts will share insights at the Dunn-Richmond Economic Development Center, in Carbondale on August 28th.

Operating a successful business in today’s world requires successful marketing strategies. To help, the Illinois Small Business Development Center at Southern Illinois University Carbondale is offering creative strategies for small

Operating a successful business in today’s world requires successful marketing strategies. To help, the Illinois Small Business Development Center at Southern Illinois University Carbondale is offering Marketing Unleashed, creative strategies for small businesses on Aug. 28.

It’s not every day that university students get to play an integral part in fulfilling a $2 million contract, but that’s exactly what’s been happening at Southern Illinois University Carbondale.

With 30-second ads estimated at nearly $7 million this year, this Sunday’s Super Bowl is not just a showcase for football but also an opportunity for advertisers according to Bridget Lescelius, an associate lecturer in Southern Illinois University Carbondale’s School of Journalism and Advertising.