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How Guinness World Records became the number one brand on TikTok

2020 was a big year for TikTok. After the pandemic hit and many were forced to find other outlets of creativity, it simultaneously became the year that the turnkey social platform boomed with 1 billion monthly average users and content creators.   Among them were the brands and industries who joined the exciting surge of 15-60 second videos that peppered global users’ “For You” pages - and Guinness World Records was one of the early explorers of this new frontier.  Af...
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