Jack Rudy Cocktail Co. Launches Bloody Mary Mix
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CHARLESTON, S.C. – Jack Rudy Cocktail Co., a family-run company that reinvents long-forgotten staples of the American bar, just launched a new addition to their line-up of products, the Jack Rudy Bloody Mary Mix. The mix is a streamlined and classic take on the celebrated brunch drink and is available online and in beverage stores nationwide.
Jack Rudy Cocktail Co. founders and cousins, Brooks Reitz and Taylor Huber, undertook copious amounts of research to determine what type of mix was missing in the market, finding that many mixes were heavy-handed with spice and horseradish or lacked distinctive flavor. For the Jack Rudy version, Reitz and Huber concocted a lighter mix that features tomato juice, hot sauce, horseradish, Worcestershire and a good dose of fresh lemon juice, which lends a bright, smooth and refreshing taste.
Airing between regular episodes of the “VinePair Podcast,” “Next Round” explores the ideas and innovations that are helping drinks businesses adapt in a time of unprecedented change. As the coronavirus crisis continues and new challenges arise, VP Pro is in your corner, supporting the drinks community for all the rounds to come. If you have a story or perspective to share, email us at podcast@vinepair.com.
On this episode of “Next Round,” Adam invites Brooks Reitz, the founder of Jack Rudy, on the show to discuss how his beloved tonic syrup recipe was the impetus for his successful cocktail accessory brand. Jack Rudy, which is about to celebrate 10 years of operation, grew from being a locally produced mixer brand to an online enterprise that offers kitchenware, bar materials, and craft cocktail garnishes.