Budweiser Brewing Group UK&I, a proud part of AB InBev, is predicting a stable year for beer sales – up 0.4% from 2023 with exciting moments and events
Alcohol-free alternatives provide a welcome option to the increasing number of consumers who choose not to drink. But there are growing concerns that branding similarities to alcohol could mean that alcohol-free alternatives act as a gateway into alcohol for children or those at risk from harmful drinking. So the UK’s Portman Group has set out its first-of-its-kind guidelines on how to market such products responsibly.
A complaint in which a member of the public believed Asahi Super Dry beer communicated itself as a non-alcoholic drink has been thrown out by The Portman Group’s Independent Complaint Panel.
Alcohol-free alternatives provide welcome option to the increasing number of consumers who choose not to drink. But there are growing concerns that branding similarities to alcohol could mean that alcohol-free alternatives act as a gateway into alcohol for children or those at risk from harmful drinking. So the UK’s Portman Group has set out its first-of-its-kind guidelines on how to market such products responsibly.