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When people call you, the first image is professional. when they try to reach you, the calls are going to forward to wherever you are. >> i didnt know this existed. this is really cool. >> after some tweaks to the logo and branding, karen of studio 88 built jerry and evelyn an entirely new website. >> i want to show you your website. >> all right. >> packed with lots of pictures and information. the old site was busy and sprawling. the new site is easy to navigate. galleries separated by categor...

Toiler paper entrepreneur" and im here to get your business back on track. while we wrap up here ill help you carry that roof in, well finish up. and lets stop working on play sets today and lets start working on your business today. ♪ >> heres our wonderful show room. >> first things first weve got to change that to open, right? >> sure. >> so why dont you take me for a quick tour so i can get a sense of whats going on and well get to work. >> sure. this is the show room. >> okay. >> and the ...

Know. >> with a vast knowledge of the business, matt miller, third generation owner and ceo of play world systems, offered to mentor jerry and evelyn who are still relative newcomers to this complicated business. >> matt, have you had a chance to check out their website and see what evelyn and jerry are doing? >> i did. i looked through it. theyre making some really interesting pieces of equipment. >> thank you. >> thank you. >> yeah. thats completely your strength. but when i pulled up your web...

Imagination, and the image, and the excitement of what it was like when you were a child, when you first got to go to that play ground. >> our next rescue team member, dana hewins, is a marketing and p.r. expert who was tasked with getting jerry and evelyn some exposure. >> so i have another surprise for you tomorrow. a reporter from the asheville times will be here to interview you. >> oh, thats awesome. thats fabulous. >> and then im going to sit down with you and spend some time refining your...

Branding change. finding a industry insider to serve as a sounding board and mentor. and getting more exposure with customer reviews and local media. first up is denise, who was given the task of clearly designing jerry and evelyns business. her first suggestion, to eliminate confusion with another local play ground company was to rebrand their business with a name change. >> weve been through a lot of things and came up with two names we want to present to you and see how you felt about them. >...

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Professional. >> cool. >> when they try and reach you and call you the calls are going to forward to wherever you are. >> i really didnt even know this kind of thing existed. so this is really cool. >> after some tweaks to the asheville playgrounds logo and branding, karen of studio 88 built jerry and evelyn an entirely new website. >> i want to show you your website. >> oh, wow. all right. >> packed with lots of pictures and information, the old site was busy and sprawling. the new site is orga...