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Here are four ways for brands to adjust their marketing approaches.

It all started with a car crash. On November 15, 2023, TikTok user Danielle Marie Lettering posted a video showcasing the aftermath of her car catching on fire. The video, filmed on her phone, centres on the car’s front seats, burned and flaking from excessive heat. The outer layer of the Kia steering wheel is peeling. Lettering’s voice, however, is upbeat. “Everybody is so concerned about if the Stanley spills,” she says, her hand reaching into the wreckage to lift her intact Stanley Qu...

From blue collar workers to campers to now a cult following, the Stanley Cup has attained considerable popularity.

What the Hell Happened: Is the Stanley Tumbler Craze Unique? | Arts | The Harvard Crimson

New research from Cornerstone Advisors and BaaS provider Synctera helps points to banks’ growing interest in BaaS and the path forward for banks and fintechs.

More than 3,000 Americans were surveyed to find out which water bottle brands people search for most in the US.

More than 3,000 Americans were surveyed to find out which water bottle brands people search for most in the US.

More than 3,000 Americans were surveyed to find out which water bottle brands people search for most in the US.

The Stanley cup craze seemed to come out of nowhere, but it's been building for a while. Here's how we got here.

The 19th looks at how the hype over the popular Stanley tumblers demonstrates how influencer culture is driving waste on a planet with finite resources.