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By Casey Hall SHANGHAI (Reuters) - Only a few months after beginning her career as a livestream sales host in January, Zhang Jinyu, 28, a former model...

Only a few months after beginning her career as a livestream sales host in January, Zhang Jinyu, 28, a former model and blogger with a master's degree in fashion management.

SHANGHAI : Only a few months after beginning her career as a livestream sales host in January, Zhang Jinyu, 28, a former model and blogger with a master's degree in fashion management, had clocked hundreds of hours of broadcasting time working with brands such as YSL Beauty. A day in the life of a livestr

A day in the life of a livestreaming host like Zhang can include more than six hours of talking almost non-stop to camera, time spent on hair, make-up, and on post-broadcast debriefs.

China: Yet Apples show, hosted by product experts offering tips on making movies with iPhones or using the Apple Watch as a workout aid, drew 300,000 likes and more than 1.3 million viewers within an hour in May.

SHANGHAI, June 29 (Reuters) - When tech giant Apple joined Chinas livestreaming frenzy, a major driving force of the e-commerce boom in the worlds second biggest economy, it launched without deep discounts or a celebrity ho...

When tech giant Apple joined Chinas livestreaming frenzy, a major driving force of the e-commerce boom in the worlds second biggest economy, it launched without deep discounts or a celebrity host to pull millions of viewers.

SHANGHAI - When tech giant Apple joined China's livestreaming frenzy, a major driving force of the e-commerce boom in the world's second biggest economy, it launched without deep discounts or a celebrity host to pull millions of viewers. Yet Apple's show, hosted by product experts offering tips on making movies with iPhones or using the Apple Watch as a workout...

When tech giant Apple joined China's livestreaming frenzy, a major driving force of the e-commerce boom in the world's second biggest economy, it launched without deep discounts or a celebrity host to pull millions of viewers. Yet Apple's show, hosted by product experts offering tips on making movies with iPhones or using the Apple Watch as a workout aid, drew 300,000 likes and more than 1.3 million viewers within an hour in May. Apple's move illustrates how livestreaming i...

A wall adorned with more than 120 logos of international and domestic brands caught the attention of a group of Mongolian journalists on Tuesday. The visit to Shanghai Buy Quickly BMax Technology Services Group Co., Ltd was part of their joint interview event in Shanghai, allowing them to explore one of Chinas most flourishing industries in recent years, particularly livestream commerce. Over 30 journalists from Mongolia took part in the visit.