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TV ad volumes in January '22 up 32% compared to January '20: Report

Mumbai: TV ad volumes in January this year were 32 per cent higher than January 2020, however, it was marginally lower than January 2021 levels. The number of advertisers in January 2022 stood at 2,670 which was lower than 3,020 advertisers who had appeared in January 2020, according to TAM adex data. Similarly, there were fewer brands and categories visible on TV, the data
India General Reckitt Benckiser Hindustan Unilever Ltd Kia Motors Dell Computer Brooke Bond Lipton India

E-commerce ad volumes on TV growing by 20 per cent YoY since 2019: TAM data

Mumbai: The e-commerce sectorโ€™s ad volume share is growing on television at 20 per cent every year since 2019, as per data by Tam Media Research (TAM). E-commerce ad volumes registered the highest growth in the third quarter of 2021 outshining the festive period. E-commerce category media/entertainment/social media contributed the highest share of total e-commerce ad volumes
Tam Media Research Whitehat Education Technology Amazon Online India Whitehat Education Online India E Commerce

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