Cabin Editing News Today

Wine brand 19 Crimes created a miniature Snoop Dogg action figure to promote its new Sauvignon Blanc.

Hot off the heels of last week’s inaugural Afterpay Australian Fashion Week, Afterpay, the global leader in interest free instalment payments, has launched a new brand campaign to help people understand the fundamental benefits of its platform in Australia and globally, titled Pay Better.

Below, Google Brand Studio executive creative director Michael Tabtabai discusses the project in detail: Muse: In such a bizarre year, what were the biggest surprises among the trending search stats? Michael Tabtabai: This was the first year we saw such similarity across the globe around key issues. In any other year, searches tend to be unique to a specific location. But this year, search data reflected a world seeking to understand and cope with what was happening on a global level. For examp...