Cable Targeting News Today

Possible, we could have a trend setting on that front going forward, but let me go to whats next. so, if we saw sort of this was the year that broadcast tv got slash end a we saw the rise of more sophisticated cable targeting, the rise of more digital targets, whats next? what was the tiny slice that didnt exist ten years ago thats coming? >> i think whats coming is the consideration of mobile. the idea that you can reach people in their back pockets and pocketbooks instead of waiting for them t...

Should women working in his cabinet, obama ads, not that much different, 85% negative in these battlegrounds. >> so mike, you said even with the third-party ads, the democratic message anyway comes out on top? because conventional wisdom has been that conservative groups would dominate third-party ads. >> yeah. by number of ads, were 15,000 more republican -- if you count republican versus democrat, 15,000 more democrat ads. and its partly because of the smart media buying by the obama campaign....