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When Faced With Failure, XCJ Froze… And Built A Multi-Million Dollar Brand

Jen Liao, the co-founder of XCJ, a fast-growing direct-to-consumer frozen food brand inspired by Chinese street cuisine, spoke about how rapid planning and thoughtful execution have paid massive dividends in the company’s development, why self-manufacturing was the only path forward and how XCJ is managing multiple business divisions while continuing to grow and maintain quality standards.
Ray Latif Caleb Wang Jen Liao Taste Radio

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