going to have to start doing to comply with regulation buried in the affordable care act. that s a problem for places like dominos including the location in alexandria because dominos offers 34 million different possible pizza locations. there s no wall space to list 34 million different calorie counts so executives at dominos are saying even if they comply with this and start putting up a calorie range for pies this regulation is going to cost them a lot of dough. our company, like many enterprises, individual small business franchisees across the country. so these are people who own three or four or one or two dominos pizza stores. to redo menu boards every time something changes on a calorie count would cost them several thousand dollars a year in profits.