Beginners guide to Facebook, Instagram ads for musicians hypebot.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from hypebot.com Daily Mail and Mail on Sunday newspapers.
Acceleration of Online Shopping in 2020 Yielded Robust Growth Across Digital Channels in the First Quarter of This Year, Kenshoo Report Reveals
Paid search spending was buoyed by commerce advertisers, Retail Media grew with the expansion of publishers, and social media ad prices were a key factor in spending growth
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Kenshoo, a global leader in marketing intelligence and activation technology, is releasing the
Q1 2021 Digital Marketing Quarterly Trends Report, outlining the digital advertising trends that dominated the first quarter of 2021. The sustained popularity of online shopping pushed brands to continue investing heavily in support for their online channels, triggering growth in spending across Paid Search, Retail Media, and Social.
This is interesting - Facebook has published a new research paper that outlines its proposed new approach which would enable it to essentially offer Campaign Budget Optimization across multiple platforms from one ad campaign, as opposed to being confined to a single app.
The new process seeks to provide more, simplified alternatives to automated ad bidding, thereby optimizing ad spend across various apps from a single budget stream.
As explained by Facebook: Consider an advertiser who uses the Facebook platform to advertise a product. They have a daily budget that they would like to spend on our platform. Advertisers want to reach users where they spend time, so they spread their budget over multiple platforms, like Facebook, Instagram, and others. They want an algorithm to help bid on their behalf on the different platforms and are increasingly relying on automation products to help them achieve it.
Using Creatives to Drive Better Ad Performance and Impactful Business Outcomes socialmediatoday.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from socialmediatoday.com Daily Mail and Mail on Sunday newspapers.
SMX Overtime: Eternal testing, the key to Facebook Ads success
SMX speaker Amy Bishop shares insights on Facebook s learning curve and testing strategies.
Amy Bishop on December 21, 2020 at 11:11 am
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SMX Overtime is part of our SMX speaker series, in which SMX presenters answer questions from attendees on a variety of topics.
Earlier this month, I had the pleasure of presenting at the fall virtual SMX. Though nothing replaces the ability to network in-person, SMX did a great job creating an experience that facilitated the discussions and networking that we’ve all been missing, in addition to the excellent content!