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Automation layering helps improve advertiser control and boost performance for new ad engine innovations like RSAs.

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Microsoft Ads to replace Manual CPC with Enhanced CPC by end of April Microsoft Advertising says eCPC increases conversions while lowering CPA, but some advertisers worry about loss of control. Carolyn Lyden on February 9, 2021 at 7:00 am More Microsoft will transition all search, shopping, and Dynamic Search Ads campaigns that do not have automated bidding strategies to Enhanced CPC (eCPC) beginning in March. “Starting in March 2021 and continuing through April 2021, all existing sear...

SMX Overtime: Eternal testing, the key to Facebook Ads success SMX speaker Amy Bishop shares insights on Facebooks learning curve and testing strategies. Amy Bishop on December 21, 2020 at 11:11 am More SMX Overtime is part of our SMX speaker series, in which SMX presenters answer questions from attendees on a variety of topics. Earlier this month, I had the pleasure of presenting at the fall virtual SMX. Though nothing replaces the ability to network in-person, SMX did a great job crea...