Microsoft Ads to replace Manual CPC with Enhanced CPC by end of April
Microsoft Ads to replace Manual CPC with Enhanced CPC by end of April Microsoft Advertising says eCPC increases conversions while lowering CPA, but some advertisers worry about loss of control. Carolyn Lyden on February 9, 2021 at 7:00 am More Microsoft will transition all search, shopping, and Dynamic Search Ads campaigns that do not have automated bidding strategies to Enhanced CPC (eCPC) beginning in March. “Starting in March 2021 and continuing through April 2021, all existing sear...
Zack Bedingfield Carolyn Lyden Amalia Fowler Campaign Experiments Dynamic Search Ads Cost Per Acquisition
Source: searchengineland.com