Cannabis Canada Weekly: Canadian producers first U S steps tied to CBD; February sales fall 6 3% - Article bnnbloomberg.ca - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bnnbloomberg.ca Daily Mail and Mail on Sunday newspapers.
David George-Cosh, BNN Bloomberg 420 sales continue to boost retailer coffers despite muted industry response
It turns out a pandemic can t keep Canadians from enjoying 420 after all.
Sales on cannabis unofficial holiday - the origins of which are rooted in an inside joke among a group of Californians in the early 1970s - remained heady despite a wave of lockdown restrictions that forced many Canadians to stay inside and avoid gathering to celebrate.
Several industry data providers provided BNN Bloomberg with Canada-specific figures that showed cannabis sales on April 20 got a notable bump in customer activity against a typical day.
Dried flower remains Canadians top pot purchase in 2020 with over $2B sold
Canadians bought more than $2 billion of dried flower cannabis products last year, while sales of edible products remained muted, according to Statistics Canada.
StatsCan s quarterly retail commodity survey showed dried flower continued to dominate the legal Canadian recreational market, accounting for more than three-quarters of all sales. Roughly $2.01 billion of dried flower, which also includes pre-rolls, were sold in 2020, with the fourth-quarter seeing nearly double the amount sold from the prior year with $614.4 million, according to StatsCan.
Interestingly, the next leading category was extracts and concentrates, which came in at $323.9 million sold last year, or 12.3 per cent of all sales. The category, which was only made available for legal sale in Oct. 2019, surged in retail activity with quarterly sales tripling by the fourth-quarter of the year to $123.7 million. Extract sale
Canopy Growth s $435M deal for Supreme Cannabis highlights consumer interest in premium segment
As cannabis producers raced to the bottom to help move unsellable pot, the other end of the market remains in high demand.
Canopy Growth Corp. s acquisition of Supreme Cannabis Co. for $435 million on Thursday highlighted how valuable premium cannabis can still be in the Canadian recreational space. Sales in the segment are now booming following a rough-and-tumble period that saw more producers flock to the low-end of the market.
Most [consumer-packaged-goods] companies don t just rely on one brand, we wanted to make sure that we have appropriate scale in each in each price category, said Canopy s Chief Executive Officer David Klein in a phone interview.
Cannabis Canada Weekly: Legal Canadian market expected to peak by 2026: report - Article bnnbloomberg.ca - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bnnbloomberg.ca Daily Mail and Mail on Sunday newspapers.