Cano Water News Today

The brand said the move would cut its carbon footprint by half

The challenges for plastic water bottles are clear: their environmental impact is leading to a consumer backlash and even potential regulatory restrictions. But the future isn’t about a few brands moving into alternative packaging formats: it’s about reimagining the category at scale, says Kathryn Jubrail, partner at design studio Mother Design, in this guest article.

Messaging fatigue and market saturation have made it harder for brands to succeed with sustainable products. Here’s how agency partners are helping.

The 'After Life' creator, 61, whose portrayal of needy boss David Brent on 'The Office' that shot him to fame was critically acclaimed, was considered to have enough acting chops to be offered a theatre role in one of the bard's plays

Ricky Gervais had the chance to become a Shakespearean actor.

Duncan Hayes, an agent for the David Brent of The Office, additionally explains why there were no moments where the actor turned down a role that turned out to be hugely lucrative.