Casey Loh News Today

Taylor Swift has been hard at work releasing new albums and touring the globe but marketers have been working harder by jumping on the Taylor Swift bandwagon with their campaigns.

Malaysian home improvement retailer MR D.I.Y recently unveiled a giant inflatable iron over the city skyline, as part of its new initiative dubbed “Big & Small, MR D.I.Y has it all”. The installation, which was also recognised by the Malaysia book of records as the ‘largest inflatable iron in

Streaming platform Netflix has partnered with creative agency The Clan to launch a short film set in Kuala Lumpur’s historical Pudu Prison. The film references a scene in Netflix’s action blockbuster Extraction 2 to give Malaysian viewers the thrill of a localised extraction mission.

As part of its ongoing collaboration with Netflix, independent creative agency The Clan Malaysia was recently tasked to launch action blockbuster Extraction 2. However, as popular as Hollywood action movies are in Malaysia, their success isn’t a given. Viewers are now spoilt for choice, and in the l