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How BMF embraced real artists for TasmanAi

How BMF embraced real artists for TasmanAi
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2024 CB HOT LIST #5: BMF

Notable work included Aldi ‘Shop Aldi First’ and ‘Christmas - Go Big on the Little Things’; Afterpay ‘Where You Wouldn’t Believe’; Tourism Tasmania ‘Off Cuts’ and ‘Come Down For Air’

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Tourism Tasmania launches image generator 'Tasmanai' using Tasmanian artists instead of algorthims in new campaign via BMF and Orchard

Tourism Tasmania has launched an image generator ‘TasmanAi’, which instead of using artificial intelligence turns people’s prompts into original art made by local Tasmanians. The new campaign was created by BMF and Orchard with PR driven by Havas Red and media by Starcom. Through the new platf

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Tourism Tasmania champions local artists with new AI generator, via BMF

Tourism Tasmania champions local artists with new AI generator, via BMF
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Tourism Tasmania unveils image generator TasmanAi via BMF & Orchard

Using real artists instead of AI.

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Tourism Tasmania Launches AI Tool That Turns Prompts Into Art, Via BMF And Orchard

Tourism Tasmania has launched an image generator, ‘TasmanAi’, which instead of using artificial intelligence, turns people’s prompts into original art made by local Tasmanians.

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The Australian Open 'Hits Different' according to new campaign

The Australian Open 'Hits Different' according to new campaign
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Campaign Review: Telstra and Coca-Cola take centre stage

Campaign Review: Telstra and Coca-Cola take centre stage
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BMF Nab's Google's Tara McKenty For New Chief Innovation Officer & ECD Role

BMF Nab's Google's Tara McKenty For New Chief Innovation Officer & ECD Role
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Google's APAC Creative Head Tara McKenty Joins BMF as Chief Innovation Officer and Co-ECD, David Fraser Promoted to Co-ECD

Little Black Book, Tara McKenty joins BMF as chief innovation officer after her time as Google APAC creative head

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