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Mumbrella360: 'Outsmart, outwit, and out funny': How Tourism Tasmania entices tourists over European summers

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'It's an incredible moment to reflect on how much you've achieved': Mumbrella Awards final entry deadline tomorrow

Tourism Tasmania unveils 2024 'Off Season' via BMF

A series of winter ‘heroes’ set against backdrops of unique Tasmanian experiences.

Tourism Tasmania Invites Aussies To Become Winter People In Latest Campaign

Tasmania invites Aussies to 'Become a Winter person' in new Off Season campaign via BMF

Client: Tourism Tasmania Chief Marketing Officer: Lindene Cleary Head of Brand Marketing: Jen Clarke Senior Brand Manager: Mikaela Conan-Davies Paid Media Manager: Tom Sherson Brand Manager: Felicity Williams Assistant Brand Manager: Kane Parsell Creative Agency: BMF Chief Creative Officer

Tourism Tasmania launches 2024 iteration of the 'Off Season' with biggest advertising investment to date

Tourism Tasmania launches image generator 'Tasmanai' using Tasmanian artists instead of algorthims in new campaign via BMF and Orchard

Tourism Tasmania has launched an image generator ‘TasmanAi’, which instead of using artificial intelligence turns people’s prompts into original art made by local Tasmanians. The new campaign was created by BMF and Orchard with PR driven by Havas Red and media by Starcom. Through the new platf

Tourism Tasmania champions local artists with new AI generator, via BMF

Tourism Tasmania unveils image generator TasmanAi via BMF & Orchard

Using real artists instead of AI.