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Detailed text transcripts for TV channel - MSNBC - 20140203:19:55:00

>> the cheerios commercial. >> this is about emotion, it features an interracial couple but more importantly intimacy between a father and child, talking about a new sibling coming in. she has to make space for someone in her life. >> makes it relatable to most people. >> it tugs on your heart strings. gives her a chance to say i am going to do this if you gave me a puppy. >> the heinz ad didnt work. why? >> that grabbed attention early, built engagement. they went negative at the end with the c...
Cheerios Commercial Didnt Work Heart Strings O Reilly Didn T The End Catchup Spot

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